1 · The question
Develop the campaign
A company is launching a new shoe. You develop the campaign’s central idea, connecting the product, photography, video, and advertising. How much would you enjoy that work?
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A closer look at the consultation
See how responses become recommendations.
Follow one student’s responses through the findings and the next steps recommended in the report.
From response to recommendation
One example, step by step.
This student was reconsidering whether a creative career still made sense. The shoe campaign question below became one part of a broader investigation.
Drawn from a student’s surveys and the sample report. Questions are condensed and responses paraphrased.
2 · The responses
A pattern across settings
This was one of the student’s favorite scenarios. All five branding scenarios received the highest rating. In the interview, developing concepts and storyboards appealed more than technical video editing.
3 · The finding
A direction to investigate
Advertising and branding emerged as a leading direction, especially work involving concepts and visual direction. The balance of creative responsibility, production, and revision in early career roles still needed investigating.
4 · The recommended next step
Test it through real work
Explore an introductory advertising course and ask professionals how early career work divides concept development, production, and revision. Use actual assignments to notice which stages sustain interest.
Read the report excerpt behind this example
Your preference for shaping concepts and visual direction supports prioritizing advertising and branding. The interview also introduced rejected ideas, presentations, and revisions as part of this work. Professional conversations should now clarify how much creative responsibility an early career role offers and how production work fits alongside it. Compare those responsibilities with brand management before choosing a preparation route.
Sample report, page 6
This is one thread from a broader investigation. Each consultation follows the student’s own question, experiences, and circumstances.
More sample questions
What about the work draws you in?
These questions compare the activity and the setting. Students rate each assignment’s appeal and explain why. The responses shape what I investigate next.
Condensed from questions used in a previous consultation and arranged here to illustrate the comparisons. Reflection prompts have been added for this example.
First, compare two kinds of work
Design the shoe
Basketball players like a new shoe, but the heel slips during hard cuts and the shoe gets too hot. You study how players move, experiment with materials and construction, and build prototypes to improve it.
Develop the campaign
A new basketball shoe performs well and looks good. You develop the creative concept connecting the shoe, the athlete, basketball culture, photography, video, and advertising into a memorable launch.
Which assignment would you rather spend your time on? What parts attract you, and what parts would you enjoy less?
Then, change the setting
Design the suitcase
A travel company wants to rethink the carry-on suitcase. You study how people pack and move through airports, explore structures and mechanisms, experiment with materials, and build prototypes.
Develop the brand
A travel company has good luggage but little sense of identity. You decide what the brand should represent, which travelers it should speak to, and how a new campaign could express that identity.
Does your preference hold when the product changes? What makes either assignment more or less appealing now?
What would help your student decide?
We can start with a free 15-minute conversation about the decision ahead and whether this consultation would help.
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